TOTO wins ‘red dot’ product design award 2010

March 2010

TOTO’s NEOREST Series/LE bathtub has been awarded a ‘red dot’ honor for high design quality in the annual ‘red dot’ international awards.
The NEOREST Series/LE range now has three ‘red dot’ prizes for product design with the toilet and washbasin having won prizes in 2009. Now the bathtub has joined this high level of quality. Following the two awards for the NEOREST Series/LE range in 2009, Creative Director of TOTO Europe, Masahiro Maruhashi said: “We are very happy to receive another ‘red dot’ award for our NEOREST Series. We will keep developing products to satisfy both our European and worldwide customers by continuing to create original products.”
The NEOREST Series/LE bathtub is distinguished by its use of TOTO’s custom material LUMINIST. Users experience a sense of calm that only bathing can provide, taken to the next level by the gentle light diffusing through the LUMINIST bathtub. When LED lights beneath the product are switched on, the bathtub appears to glow, encompassing the bather in a soothing, relaxing way. In daylight, the material is translucent evoking a sensation of total serenity.
The ‘red dot’ prize is awarded by one of the oldest and most highly reputed
international design institutions in Europe – the Design Zentrum Nordrhein Westfalen
in Essen, Germany. The annual awards aim to highlight outstanding design quality.
This year there were a record number of 4,252 entries from over 1,600 companies across 57 countries, which presented the expert jury with a difficult task when
choosing its winners.

Notes for editors
On 5 July 2010 there will be an awards ceremony at the Aalto-Theater in Essen, Germany to honour the ‘red dot’ winners. The ‘red dot’ design museum will exhibit all award-winning products at a special exhibition running until 1 August 2010.

The NEOREST Series/LE bathtub features LED lights beneath the tub, is composed of TOTO’s revolutionary LUMINIST material, offers high durability and heat-resistance, while scratches can be removed by polishing.

This press release is only available in English.

For more information, please contact
Noelia Maestre
Tel: +44 (0) 20 7725 4349

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